I built Crystal Cove because I knew I wasn’t meant for a 9–5 — and I knew there had to be another way for creatives to build a life and a career that actually feels aligned. 

This is a space for creatives who want flexibility, consistency, and community all at once. A place where you can do meaningful work, grow your skills, and still have the freedom to live your life on your terms.

OUR PURPOSE

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I’m a self-taught photographer and business owner who started my own photography business at just 14. I grew it throughout high school and college, which allowed me to pursue my passion full-time and graduate with a focus in photography. As a small business owner, I love the creativity, flexibility, and independence that comes with building something of my own—and I’m passionate about helping other founders experience the love of entrepreneurship for themselves. Outside of work, I prioritize staying active, exploring new recipes in the, traveling, and spending quality time with my family!

I hope you love Crystal Cove Creative as much as I do xx

Isabel Marie

Founder, CREATIVE DIRECTOR &
Head PHOTOGRAPHER

i GRADUATED COLLEGE RUNNING MY OWN BUSINESS and never looked back

about the brand

My love language is making you a honey vanilla matcha.

Jolie is the Head of Socials at Crystal Cove Creative, collaborating with founder and longtime friend Isabel to bring thoughtful, visually driven storytelling to life.

Originally from Columbus, Ohio, she earned her bachelor’s in Communications and Public Relations from the University of Cincinnati.

Her love of travel led her to Charleston, South Carolina in 2023 for a social media internship that became a defining chapter—exploring coffee shops, building lifelong friendships, adopting her cat Rami, and deepening her passion for content creation. Now back in Ohio, she embraces Columbus’s food and coffee scene, and spends her free time reading, writing, and appreciating movies and cinematography.

With over five years of social media experience and a background in the coffee industry, Jolie brings a sharp eye for detail and genuine care to every client, treating each brand as if it were her own.

JOLIE RAPAVY

HEAD OF SOCIALS

her pro barista tip:
Add flaky salt on top of any vanilla or caramel flavored drink

drink inspired by crystal cove 

 An iced salted toffee latte with coconut cold foam!

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A creative studio for founders building brands with intention, clarity, and confidence.